CRM & VIP Strategy Solutions for the iGaming & Sportsbook Industry

CRM & VIP Strategy Solutions for the iGaming & Sportsbook Industry

Our CRM Expertise: Driving Precision & Performance

We go beyond basic CRM implementation — we craft player-centric engagement ecosystems that deliver real business results.

Our strategic CRM pillars include:

  • Funnel Optimization: Strengthen each stage of the user journey with frictionless engagement.

  • Advanced Testing Frameworks: Implement long-term testing strategies to maximize campaign performance and ROI.

  • Behavioral Intelligence: Decode player behaviors across all digital touchpoints to drive personalization and retention.

Scope of Services


CRM Strategy & Alignment

  • Architect a data-driven CRM strategy that aligns with your acquisition, retention, and monetization goals.

  • Integrate CRM seamlessly with ATL/BTL campaigns to ensure 360° synergy across touchpoints.

Player Segmentation & Personalization

  • Deploy intelligent segmentation frameworks by behavior, product preference, lifecycle stage, and value.

  • Tailor promotions and communications to maximize relevance and conversion.

Touchpoint Design & Engagement Flows

  • Audit and enhance all player-facing CRM channels: SMS, Email, Push, In-App, and WhatsApp.

  • Map and optimize the entire lifecycle journey — from onboarding to reactivation.

Analytics, Dashboards & Reporting

  • Implement intuitive dashboards to track KPIs like LTV, Churn, Retention Rate, Conversion, FTD-to-Second Deposit, and RFM metrics.

  • Enable real-time campaign optimization and predictive modeling.

Promotions, Bonuses & Communications

  • Design high-impact bonus frameworks: Welcome Offers, Deposit Matches, Cashback, Free Bets, Tournaments, and Milestone Rewards.

  • Localize content and timing based on player preferences and time zones.

Coaching & CRM Resource Upskilling

  • Provide hands-on mentoring, shadowing, and upskilling of CRM teams.

  • Assist in the design and implementation of repeatable workflows for maximum output.

High-Impact VIP Strategy & Consulting

Houzzedge provides elite-level consulting for your VIP and high-value player (HVP) strategy. We help operators capture, manage, and retain their most valuable users — profitably.

Our VIP services include:

  • VIP Program Design: From bronze to platinum — structure compelling loyalty tiers with tailored incentives.

  • VIP Acquisition Playbooks: Strategies to onboard and upsell high-rollers via personalized communication and concierge services.

  • VIP Data & Behavioral Modeling: Identify potential VIPs using AI-driven segmentation and predictive value modeling.

  • CRM + VIP Synergy: Build coordinated CRM-VIP workflows to elevate HVC retention, reduce churn, and boost average ARPU.

Why Choose Houzzedge?

  • Industry-Specific Know-How
  • Execution + Strategy Partner
  • Proven CRM and VIP Results Across Africa & Emerging Markets
  • On-the-Ground Expertise with Remote Capability

Let Houzzedge help you move beyond generic CRM tactics.
Design the experience. Maximize player value. Win loyalty for life.