SMARTSOFT UNLEASHES SAFARI SIMBA: A WILD ADVENTURE BUILT ON TRUE PARTNERSHIP

The iGaming innovator launches a high-energy African-themed slot co-created with regional partners for a truly localized experience.

SmartSoft has unleashed Safari Simba — a high-octane slot set against the stunning backdrop of the African savannah. 

Featuring vibrant visuals, dynamic gameplay, and an impressive RTP of 97.05%, this five-payline game captures both the thrill of the wild and the preferences of one of SmartSoft’s fastest-growing markets.But Safari Simba is more than just another slot release — it’s a strategic, co-created product, developed in close collaboration with regional partners.

Elene Adeishvili, from SmartSoft’s Commercial Team, explained:
“Game development at SmartSoft is a true team effort. Our teams work hand in hand to constantly set new trends, with the goal of always launching high-quality games consistently.”

One of the game’s standout features is the customizable scatter symbol, allowing operators to embed their own branding directly within the game, delivering a localized and branded experience unique to each partner.

Built Together. Grown Together.

SmartSoft’s approach with Safari Simba reflects a broader company philosophy — true partnership. By co-creating games with operators and tailoring experiences around local market insights, SmartSoft ensures deeper player engagement and stronger business performance for all stakeholders.

Michael Ratiani added:
“Such games are collaborative products. When both sides feel ownership, they’re more invested in its success. That’s how we grow together—on both game performance and the business side.”

Already part of the company’s popular Spin&Win network promotion, Safari Simba is gaining strong early traction. With built-in gamification layers and regionally targeted promotional tools, it marks another major addition to SmartSoft’s expanding portfolio.

“Whether through branded tools, local insights, or promotional support—our approach is always the same: co-build, co-win. That’s true partnership,” concluded Elene Adeishvili.